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The Business Owners Society vs ActionCOACH
ActionCOACH gives you a real human coach. We give you a system that never forgets, at a fraction of the price.
Based on pricing and product information published on both companies’ own websites, checked August 2026. If we’ve got something wrong, tell us and we’ll correct it.
The short answer
ActionCOACH puts a trained, local, human coach in front of you, and for the right owner that is worth every penny of the difference. We are software and structure, not a person — and we are between a half and an eighth of the price.
When to pick ActionCOACH instead
If what you need is somebody who knows your business by name, will sit across a table and hold you to account face to face, pick ActionCOACH. A good coach will out-perform any piece of software, and their group programmes have a genuinely strong track record.
Side by side
ActionCOACH does not publish national pricing. Figures below come from individual UK franchisees who do.
| The Business Owners Society | ActionCOACH | |
|---|---|---|
| Price | £49 a month, published | From £100/month group, £395+ ActionCLUB, £1,500–4,000 one to one |
| Price published openly | Yes | No — quoted on a call |
| Real annual cost | £588 | £1,200 to £48,000 |
| A named human coach | No | Yes |
| Accountability | Weekly, automatic | Fortnightly or monthly, in person |
| Local SEO tools | Yes | No |
| Structured curriculum | Twelve moves, tested | Yes |
| Quarterly planning day | Not at this tier | GrowthCLUB |
| Commitment | Rolling monthly | Varies by programme |
The arithmetic
Their cheapest group option is around £1,200 a year and their one-to-one coaching runs to £48,000. Ours is £588 with the price on the page.
You are not choosing between two versions of the same thing. You are choosing between a person and a system. A person is better and costs more; a system never has a bad week, never goes on holiday, and costs £49.
Switching
Plenty of ActionCOACH clients would get value from both — the coach for strategy, us for the weekly grind and the local search side they do not cover. If you are choosing one, choose the coach if you can afford it and you know you need a human. Choose us if you cannot, or if what you actually need is structure rather than conversation.
£1 for your first month. Then £49 a month.
Try it properly before you decide. Cancel in two clicks — no phone call, no retention pitch.