How it fits together
Every course ends in a job, and every job comes with a tool
You don't browse a library and hope. Each week the system gives you two jobs (about 20 minutes each) from the move you are on, with the tool and the template attached. Do them and the week is secured. Pass the course test and you earn its certificate and badge. Ask The Room when you're stuck.
Training
The Path: twelve moves, one a month, in the order that works
The spine of the membership. Each move is a short course of 10 to 12 lessons with a downloadable kit, its own tool, the real jobs, and a test at the end. Pass it and you earn the certificate and the badge.
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01
Know your numbers
Revenue, margin and what an hour of you actually costs. The five levers every other move pulls.
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02
Get found
Google Business Profile, the directories that count, your first map scan, and the two channels to do properly.
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03
Make it easy to buy
How fast you answer and what happens in the first five minutes after an enquiry. Most businesses lose a third here.
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04
Ask for reviews
A system, not a hope: who to ask, when, and the exact words. Reviews decide who Google shows.
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05
Follow up
Every quote you never chased. Usually the single biggest win in the business, and it costs nothing.
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06
Put your prices up
How much, how to say it, and how many customers you could lose and still be better off.
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07
Package the offer
Good, better, best, so customers choose how much rather than whether.
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08
Win the quote
What you present, what you say and what you send afterwards, scored against twenty things winning quotes do.
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09
Reactivate
Old customers, dead leads and lapsed regulars: the cheapest revenue in any business.
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10
Ask for referrals
Systematically, without it being excruciating, and with the thank-you that keeps them coming.
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11
Get them back
Repeat work, reminders and service plans, so customers come back without being chased.
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12
Buy back your time
What to stop, automate, delegate or systemise, so the business stops eating your evenings.
The Library: 37 more courses for everything else
Take any of them whenever you need it. Short lessons, a downloadable kit, a tool, and a test with a certificate at the end.
Get found locally 6
Google Business Profile
Get into the Google map three and stay there, with reviews the legal way and a before-and-after map scan to prove it.
Citations & Directory Listings
The same name, address and number on the right sites, so Google, Bing, Apple Maps and the AI assistants trust you.
Online Reputation
More recent reviews, a reply to every one (including the horrible ones), and page one of Google saying the right thing.
Pages That Rank
Get found for "[service] [town]" without paying an agency £500 a month.
Get Found in AI Search
Make sure ChatGPT, Gemini and Google's AI say your name when someone asks for a business like yours.
A Website That Converts
Turn a brochure nobody reads into the page that makes the phone ring.
Win more customers 8
Your Ideal Customer
Find the customer you want more of, starting with the best ones you already have.
Your Brand on One Page
What people say about you when you are not in the room, written down and used everywhere.
Lead Magnets That Work
Catch the people who are not ready to buy today, and turn them into customers next month.
Build Your Funnel
The path a stranger takes to become a regular, built on purpose instead of left to chance.
Case Studies and Proof
Make every good job sell the next one.
Referral Partners and Joint Ventures
The businesses that see your customer before you do, and how to get them sending work your way.
Cold Email for B2B
A hundred well-chosen names, not a thousand, and UK law in plain English.
Direct Mail and Leaflets
The patch, the offer and the maths, for businesses with a defined area.
Ads, social and content 7
Google Ads and Local Services Ads
Be the one they ring at 11pm, with pay-per-lead ads and a small, tight search campaign.
Facebook & Instagram Ads on £10 a Day
One campaign, a five-mile circle, three honest adverts and the follow-up that turns a lead into a job.
Retargeting and Video Ads
Show the right advert to the people who looked but did not buy, for a few pounds a day.
Instagram for Local Business
For a business with a van, a shop or a salon, not an influencer.
LinkedIn for Business Owners
Comment, connect, meet: for anyone who sells to other businesses.
Video for the Camera-Shy
Sixty seconds, your phone, no editing. Three kinds of video every local business needs.
The One-Hour Content Month
A month of posts, emails and pages in an hour, written with AI in your own voice.
Stay in touch and sell again 5
Email and Your List
The channel nobody can take away from you, built legally from the customers you already have.
WhatsApp and SMS for Local Business
The message that gets read: confirmations, reminders, the missed-call text-back.
Website Notifications
A "get updates" button on your own website, so you can reach visitors' phones whenever you have a slot free.
The Promotions Calendar
A year of planned promotions instead of panic discounts.
Black Friday Blueprint
A Black Friday that makes money: waitlist first, bonuses not discounts, and the whole thing planned.
Pricing and money 2
Perfect Pricing
Charge what you are worth without losing sleep, and earn the same money for less work.
Cash Flow: the 13-Week Forecast
The one sheet that tells you every Monday whether the VAT bill is a problem.
AI and your time back 6
AI Chatbot for Your Website and WhatsApp
Answer the twenty questions you always get, take the enquiry and book the call, at three in the morning.
AI Receptionist
Every call answered, every caller's details taken, and emergencies still reaching you.
AI as Your Operations Assistant
The inbox drafted, the quote written and the admin done before you sit down.
Hire a Virtual Assistant
Your first ten hours a week back, from a good VA at £5 to £12 an hour.
Systems and SOPs
A business that runs without you in the room.
The Owner's Week
Design a week that runs the business, instead of the business running you.
People, planning and the legal basics 3
Hiring Your First UK Employee
From "I need help" to a good person in the job, legally.
Vision Board and the 90-Day Plan
From the picture on the wall to what you do on Monday.
UK Legal and Compliance Essentials
The twelve areas every small business must get right, from the ICO fee to your terms.
Tools
48 tools that do the work with you
A course tells you what to do; the tool does it with you, using your numbers and your business. Some measure where you are; the rest do the job and put it on your task list.
See where you are 7
Business scorecard Measures
The 39 things a business your size should have in place, and which of them you have.
Google Maps rank scan Measures
A grid across your town showing where you rank and where you vanish, kept so you can see before and after.
Growth levers Measures
Your five numbers, what 10% on each is worth, and which lever to pull first.
AI Answer Check Measures
Does ChatGPT, Gemini or Google's AI recommend you? Five prompts, five assistants.
Website check Measures
Sixteen things a website that converts has, scored out of 100, with the three fixes worth most.
Buying friction check Measures
Eighteen checks across the six steps from finding you to the first job.
Compliance check Measures
Eight questions; the legal duties that apply to you and a to-do list in priority order.
Get found and get chosen 8
Citation builder Does it
388 UK directories, checked and ranked, every box pre-filled. Five a week, tracked until they are live.
Review requests Does it
Ask every customer for a Google review by text or email, with one reminder, and see who left one.
Review gap Measures
Your reviews against the businesses above you: how many a month to pass them.
Channel picker Does it
Nine questions; the two channels to do properly this year and the ones to ignore.
Page planner Does it
The service and town pages to build, with titles and headings written.
Ideal customer profiler Does it
Score your last twenty customers and build a one-page profile of the ones you want more of.
Brand one-pager Does it
Positioning, promise, voice, colours and proof on one printable page.
LinkedIn profile check Measures
Twelve things a profile that sells has, scored, with the three fixes to do first.
Win the work 7
Follow-up plan Does it
What your quiet quotes are worth, and the follow-up sequence written for you.
Quote check Measures
Score a real quote against twenty things winning quotes do.
Lead magnet builder Does it
Three lead magnet ideas, the opt-in page, thank-you page and delivery email, or a scored quiz.
Funnel builder Does it
Your whole funnel joined up, with the leakiest step and what fixing it is worth.
Case study builder Does it
Six answers about a job you are proud of; out comes the one-page case study.
Partner map Does it
The twenty kinds of business that see your customer first, ranked, with the offer for each.
Campaign fixer Measures
An ad, email or leaflet not working? Ten checks and the one fix to try first.
Make more from every customer 9
Price rise calculator Measures
What a rise does to profit, and how many customers you could lose and still be better off.
Price rise planner Does it
New prices line by line, the notice dates, and the letter to customers written for you.
Package builder Does it
Good, better and best for your most common job, with priced extras.
Reactivation planner Does it
What your old customers and dead leads are worth, and a three-message campaign for each group.
Referral plan Does it
What asking every happy customer is worth, and the ask and thank-you written for you.
Customer value Measures
What each customer is worth over the years, and a reminder calendar for everything that falls due.
Website notifications Does it
A "get updates" button on your website, so you can reach visitors' phones with your offers.
Promotions calendar Does it
Twelve months of promotions with the maths on every offer and each launch on your task list.
Black Friday planner Does it
Every job for a Black Friday launch, dated back from the day itself.
Marketing, planned and measured 7
Content Month planner Does it
Fourteen pieces of content a month in one hour, with dates and the AI prompts.
Video script builder Does it
Three sixty-second scripts from a few words about this week's job.
Ads budget calculator Measures
Does £10 a day add up? Leads, jobs and profit before you spend a penny.
Email list tools Measures
Can I email them? The UK rules in four questions, then what the list is worth.
Message planner Measures
Your text and WhatsApp automations, and what they cost each way.
Cold email planner Measures
A hundred names in; replies, meetings, jobs and profit out.
Leaflet maths Measures
Cost per job and the break-even response rate, before you print.
AI and your time back 7
AI business brief Does it
Teach AI about your business once, with the set-up steps for ChatGPT, Claude and Gemini.
AI triage Does it
Tick the admin you do; see what AI drafts and what stays human, with a starter prompt for each.
Chatbot value calculator Measures
What the enquiries arriving while nobody answers are costing you now.
Time audit Measures
Your week sorted into keep, drop, automate and delegate, and the hours you would win back.
VA planner Measures
The work that does not need you, the hours back, and what a VA would cost.
SOP builder Does it
One-page processes in the same shape every time, ready for the manual.
Week designer Does it
Your hours now against the right mix for your stage, and a designed week.
Money, people and planning 3
Cash runway check Measures
Your thirteen-week cash line and its lowest point, in a minute.
True cost of a hire Measures
Salary in; employer's NI, pension, kit and the cost per productive hour out.
90-day planner Does it
Three goals with weekly measures, written up as a one-page plan and a thirteen-week grid.
Done-for-you copy
The Swipe File: 28 proven swipes, filled in with your details
Copy that already works, with your business name, town and offer dropped in. Each one says when to use it, how to use it, and which tool goes with it. Save any of them to your own templates and edit from there.
Emails
Welcome sequence for new leads, the quote follow-up, win-back, the "ready now" qualifier, a promotion sequence and referral asks.
Headlines and hooks
48 headline formulas, 24 lead magnet titles and 40 email subject lines that get opened.
Ads and social
Facebook and Instagram ad formulas, Google Ads headlines, Google Business Profile posts and LinkedIn openers.
Phone and messages
The missed-call text-back, the enquiry phone script, the price-rise letter and local cold outreach.
Reviews and proof
Review requests for text, email and in person, the testimonial sequence and interview script, and a case study skeleton.
Web pages
Your homepage, a service page and a lead magnet page, section by section.
Webinars and workshops
The four-page workshop funnel, the presentation framework, the email campaign and 60 bullet-point formulas.
AI
AI that gives you your time back
Not a gimmick bolted on. Four courses and four tools that set AI up properly for a small business, step by step, so it does real work.
An AI receptionist
Every call answered and every caller's details taken, even when you're up a ladder. Starts with a ten-minute missed-call text-back.
A website and WhatsApp chatbot
Answers the twenty questions you always get, takes the enquiry and books the call.
A month of content in an hour
Posts, emails, a page and a video script, written in your voice from your own facts.
Found in ChatGPT, not just Google
Check whether the AI assistants recommend you, then fix what they read.
Your AI business brief
Everything you've saved in the tools becomes instructions that make ChatGPT, Claude or Gemini write like your business.
The admin, drafted
See which of your admin AI can draft, with a starter prompt for each: the inbox, the quotes, the chasers.
Recognition
Finally, somebody says well done
Certificates
Pass a course test and download your certificate, with your name, your business and the date, ready to print, frame or send to a client.
Course badges
Embroidered-style course badges, grey until you earn them and in full colour once you have.
Weekly streaks and medals
Secure the week by doing your two jobs. Medals at 5, 10, 26 and 52 weeks in a row.
Community badges and levels
Founding Member, Top Contributor, Welcomer, Rising Star, Idea Implemented, and levels from Newcomer to Legend.
Awards
Entrepreneur of the Month, Entrepreneur of the Year, Implementor of the Year and Most Improved.
Community and support
The Room, and owners at every level
The Room
A private community of UK owners: groups for marketing, pricing, wins and the questions you can't ask your staff.
Private messages
Message any member directly, with photos, replies and read receipts, or switch messages off if you'd rather not.
Member directory
See who else is in The Room, what they do and where, and find the people who have already solved the thing you're stuck on.
Your ideas get built
Suggest a feature on the ideas board. When we build it, you're told, and you get the Idea Implemented badge.
Member deals
Offers on the software small businesses use, starting with an extended free trial of GoHighLevel.
Your team, too
Add team logins with their own permissions, so the right person can do the right jobs.
Your week
One screen that runs your week
This week's two
The two highest-value jobs for your business this week, with the tool attached.
Goals and tasks
Your goals with steps and due dates, a task list, and a weekly focus.
Focus timer
A timer that keeps going across pages, with a pop-out window and a bell when it's done.
Vision board
Pin your goals and the pictures that matter. Tick one off and watch the fireworks.
The Scoreboard
Revenue, margin, enquiries and conversion rate on one screen, five minutes on a Sunday.
Your scorecard
The five Cs of your business (Content, Capture, Customer, Core offer, Continue) scored, with your next best move.
What it would cost you separately
The nearest equivalent tools, training and coaching come to about £2,807 a year from separate companies. Here it is £490 paid yearly, or £49 a month, with no VAT.
Try all of it for £1
Your first month is £1, then £49 a month. No VAT, cancel online in two clicks.
Start for £1