The Scoreboard

Revenue is the number that fools people. It goes up while the business gets harder and you take home less.

Five minutes on a Sunday and you know where you actually are. So that when your accountant, or your partner, or your own head at two in the morning asks how the year is going, you know — instead of doing that thing where you guess and hope.

What it tracks

• Revenue — rolling seven days, month to date, year to date, all worked out live from what you enter
• Gross margin — the number that tells you whether the work is worth doing
• Enquiries and conversion — how many came in, how many turned into work
• Average job value — and whether it is going up or quietly sliding
• Your three goals — three, not thirty. The cap is the feature.

And it feeds everything else

The Scoreboard is what tells the system which move to prescribe next. An owner at capacity gets sent to Move 12 rather than Move 02, because more leads is the last thing they need.