The short answer
Local Falcon does one thing extremely well: it maps where you rank, at scale, with more control than we offer. What it does not do — deliberately — is tell you what to fix, or care whether you fixed it.
When to pick Local Falcon instead
If you already know exactly what to do with a geo-grid and you just want the sharpest scanning tool with the most control, pick Local Falcon. Their scan options, competitor analysis and API go well beyond what we offer, and for an SEO professional that depth is the point.
Side by side
Local Falcon pricing from their own site. Their plans are credit-based, so heavy scanning costs more than the headline.
| The Business Owners Society | Local Falcon | |
|---|---|---|
| Price | £49 a month, everything included | $24.99 a month (Starter, 7,500 credits) |
| Real annual cost | £588 | ~£234, more if you scan a lot |
| Geo-grid scanning | Included | Best in class |
| Scan depth and control | Sensible defaults | Extensive |
| Tells you what to fix | Yes, in order | No |
| Citations | 388 UK directories | No |
| Training | Yes | No |
| Accountability | Yes | No |
| Built for | Owner-operators | SEO professionals and agencies |
The arithmetic
Local Falcon Starter is about £234 a year for the scanning alone. Pair it with citation and review tracking and you are near £52 a month for two tools that both assume you already know what to do with the output.
Switching
Nothing to switch. If you are an SEO professional, keep Local Falcon — it is better at scanning than we are. If you are a plumber who has never heard the phrase “geo-grid”, the tool on its own will not help you, and that is the gap we exist in.