[PLACEHOLDER — replace this page with James’s own words. Four or five short paragraphs. It matters more than any other page on the site except the homepage.]
What to cover, in this order:
- What you run and for how long. Not a CV — the businesses, the years, the number of members you look after elsewhere.
- Why you built this. The specific thing you kept seeing that made it necessary. One concrete story beats a paragraph of philosophy.
- Why it is £49. No headquarters, no sales floor, no team of a hundred. Say it plainly — it is the most persuasive fact on the site.
- What you will not do. No cold calls, no retention pitch when someone cancels, no fake scarcity. People remember the promises you make about your own behaviour.
Add a photograph of yourself. A real one, not a stock headshot — in a workshop, at an event, somewhere with context. Owners buy from people who are visibly business owners too, not from “a platform”.
£1 for your first month. Then £49 a month.
Twelve payments a year, not thirteen. No VAT on top. Cancel in two clicks — no phone call, no retention pitch, no notice period.