The reason most marketing doesn’t happen isn’t laziness. It is the blank page at nine o’clock at night.
Sixty campaigns, written for UK small businesses, with the blanks left for you to fill in. Each one attached to the job that needs it — not buried in a downloads folder you will open once.
Getting the work
The quote chase that doesn’t sound desperate. The follow-up sequence. The “are you still interested?” that gets an answer. The referral ask. The lapsed-customer reactivation.
Getting paid properly
The price-rise letter. The deposit request. The late-payment chase, in three escalating versions. The “that’s outside the quote” conversation.
Being chosen
The review request people actually answer. The complaint reply. The quote covering note. The what-happens-next email that stops customers going quiet.
Every one is UK English, written for a real trade, and short enough to send from your phone. No American spellings, no “reach out”, no marketing voice.