Every membership sells you a library. This sells you an order.
Twelve growth moves, one a month. Each one is a short lesson, a template, and — this is the part that matters — the real jobs that go with it, dropped straight into your task list. Doing them secures your week. At the end there is a test, and passing it puts a certificate in the post.
They are built on the only equation that matters to a small business: revenue is leads × conversion × value × frequency; profit is that times your margin; and freedom is profit divided by your own hours. Every move pulls one of those levers.
Foundation — get counted, get found, get answered
| Move | What you do | Lever |
|---|---|---|
| 01 Know your numbers | Break-even, gross margin, and what an hour of you actually costs. | Margin |
| 02 Get found | Google Business Profile, citations, service areas. Your first map scan. | Leads |
| 03 Make it easy to buy | How fast you answer, and what happens in the first five minutes after an enquiry. | Conversion |
| 04 Ask for reviews | A system, not a hope. | Leads |
Practitioner — convert more, charge more
| Move | What you do | Lever |
|---|---|---|
| 05 Follow up | Every quote you have never chased. Usually the single biggest win in the room. | Conversion |
| 06 Put your prices up | How much, how to say it, and how many customers you can afford to lose. | Margin |
| 07 Package the offer | Good, better, best — so they choose how much rather than whether. | Value |
| 08 Win the quote | What you present, what you say, and what you send afterwards. | Conversion |
Master — keep them, multiply them, get your time back
| Move | What you do | Lever |
|---|---|---|
| 09 Reactivate | Dead leads and old customers. The cheapest revenue in any business. | Frequency |
| 10 Ask for referrals | Systematically, without it being excruciating. | Leads |
| 11 Get them back | Repeat work, maintenance plans, recurring revenue. | Frequency |
| 12 Buy back your time | What to stop, delegate or systemise so it isn’t all you. | Freedom |
Twelve certificates by this time next year
Pricing. Follow-Up. Retention. Business Numbers. Those are the certificates of somebody who has learned to run a business — and they arrive in the post, on heavy card, with a number your own customers can check.