The short answer
DigitalMarketer Lab has more training in it than we do, and their certifications carry real weight in the marketing industry. It is American, it is a library rather than a path, and it has nothing to say about ranking in your own town.
When to pick DigitalMarketer Lab instead
If you work in marketing — in-house or agency — and you want recognised certifications and serious depth across paid media, pick them. Their catalogue is far larger than ours and it is genuinely good.
Side by side
DigitalMarketer pricing from their own site, converted at approximate August 2026 rates.
| The Business Owners Society | DigitalMarketer Lab | |
|---|---|---|
| Price | £49 a month | $95 a month |
| Real annual cost | £588 | ~£890 |
| To try it | £1 for your first month | 14 days free |
| Training volume | Twelve moves plus a channel library | 50+ workshops, 12 certifications |
| Sequenced, in order | Yes | No — a library |
| UK-specific | Entirely | US-focused |
| Local search tools | Map and citations | None |
| Checks you did the work | Yes | No |
| Certificates posted to you | Twelve a year, printed | Digital only |
| Built for | UK owner-operators | Marketers and agencies, mostly US |
The arithmetic
$95 a month is about £890 a year. For a UK plumber or salon owner, a good chunk of that catalogue is about American platforms, American compliance and channels you will never use.
The honest comparison is not volume — they win on volume. It is whether you will finish any of it.
Switching
If you are a UK local business, we would expect to replace it. If you are a marketer building a career, keep them and ignore us — we are not aimed at you.