You are good at the job. That is not the problem. The problem is that at nine o’clock at night, after a boiler swap and a burst pipe, marketing is the thing that gets done when everything else is finished — which is never.
Three ways plumbers lose work
Invisible two miles away
Google shows a different set of three businesses on every street. Most plumbers rank near their own postcode and vanish across the rest of their patch. Almost nobody has ever checked which streets.
Quotes that go quiet
You price the job, you send it, and you never chase it. The bloke who did chase it got the work. This is the single biggest win in most plumbing businesses and it costs nothing to fix.
Reviews you never ask for
You did a brilliant job. They were delighted. Nobody asked them to say so, so the next customer looking at Google saw somebody else with forty reviews and rang them instead.
Your first ninety days
Month one
Get counted and get found
Your numbers on one screen. Google Business Profile fixed properly. The first five directories corrected — starting with the ones that have your old mobile number on them.
Month two
Get answered
Your enquiry response time, the first five minutes after the phone rings, and a review request that people actually answer. Plus the trade directories that matter: Checkatrade, TrustATrader, MyBuilder.
Month three
Get paid properly
Your quote follow-up sequence, and then the one most plumbers put off for years — your prices. Move six is the one that pays for the membership several times over.
The directories that matter for plumbers
Google Business Profile and Bing first, always. Then Checkatrade, TrustATrader, MyBuilder and Rated People — and the ones that actually count as credentials: Gas Safe, WaterSafe, APHC and CIPHE, which you appear on because you are registered, not because you submitted a form.
We keep 388 UK directories, checked and ranked, and we will tell you which handful are worth your time — and which of the rest to ignore completely.