A plumber does not need LinkedIn. A B2B consultant does not need TikTok. Being told which eight to ignore is worth more than access to all twelve.
Hand a busy owner ten channels and they will pick the one they are least frightened of, and lose a year to it. So the Channel Library isn’t a menu you browse. When Move 02 asks about your business, it prescribes two channels and rules out the rest, with a reason for each.
What’s in it
At launch
Google Business Profile and local search · Email and your own list · LinkedIn · Cold email
Through the year
Meta ads · Instagram · Google Ads and Local Service Ads · YouTube · Referral partners
Later
Direct mail and leaflets · TikTok · Cold calling and door-knocking
Every module carries a date
Channel training goes stale fast. “Put your prices up” will be true in 2035; “LinkedIn in 2026” will be wrong by 2028. So every module in the library shows when it was last reviewed, and anything out of date gets re-recorded or retired rather than left to rot.